Overview
3
Team Members
Core Designer, PM, Lead Dev
3
Months
This project performed so well that we extended our initial contract to a total of 16 weeks and won our company a development contract for 2023.
Role
I was the lead UX designer for this project.
Design Tools
Figma, Fluent UI Design Library.
Result
An interactive mock-up of the platform that’s ready for user testing and engineering.
Project Brief
The client is a leading tech company specializing in software sales and distribution.
They approached us to improve visibility and organization of their marketing efforts for product launches. Their goal was to provide marketing teams, product engineering teams, and go-to-market managers with a comprehensive platform to manage initiatives and campaigns effectively. My task was to design a solution that streamlines these marketing activities from conception to execution, catering to all team levels.
*This project is under an NDA. Identifying information, data, naming, have been removed/altered.
How can we visualize, streamline, and optimize the marketing journey of a product launch?
Insights
1
Layers to a product launch
Understanding the elements and high-level architecture of a launch
2
Expanding the layers
Breaking down needs into views, features, and pages
Introducing the
MARKETING LAUNCH PAD
Watch product launches come to fruition
The calendar view page provides a clear, interactive overview of all upcoming product launches, featuring different stages of a product launch— from incubation to general availability.
Easily track go-to-market requirements
The Go-to-Market Requirements page provides a detailed checklist of all essential prerequisites that must be met before a product launch. This page offers a clear and organized view of the launch, highlighting completed, in-progress, and pending items, ensuring a smooth and successful product launch.
Campaigns
Campaigns are the strategic building blocks that lead to a launch. Under Marketing Planner, users can gain a high-level overview of the various campaigns the team is running, including their statuses, strategies, leads, and additional details.
Actions
This calendar offers a high-level view of actions driving marketing campaigns and product launches, providing users with an organized overview.
Accelerate, streamline, and simplify
product launches from conception to execution.
Marketing Launch Pad
